Work Showcase
Manayunk 'Out & About' Festival
Explore captivating design and marketing materials created for Manayunk's 'Out & About' festival, including posters, postcards, and collateral. These assets showcase a keen understanding of event branding and visual communication, tailored to engage and attract the local community. See how thoughtful design elements bring the festival's vibrant spirit to life, driving awareness and participation.
TerraPass Marketing Strategy
Building on TerraPass's legacy of environmental stewardship and innovative carbon offset solutions, this proposal aims to enhance brand visibility, engage target audiences, and amplify TerraPass's impact on climate action. Through strategic storytelling and targeted outreach, the goal is to inspire meaningful engagement and drive measurable progress towards sustainability.
LA 2028 Olympics Brand Identity
This LA28 project presents a bold brand identity, custom logo, and a cohesive 'Look of the Games' concept designed to capture the energy and spirit of the Olympics. Through unified visuals, dynamic stadium dressings, and digital assets, this branding vision brings LA’s vibrant character to life while celebrating each sport. The project embodies a comprehensive approach to Olympic branding, emphasizing consistency, vibrancy, and excitement.
Dreams in Motion - Athlete Branding Series
As part of my larger branding and marketing strategy for the LA28 Olympics, I developed the "Dreams in Motion" campaign, which features a dynamic visual series of athletes in motion. Each image captures the energy and dedication of athletes as they participate in Olympic sports, embodying the spirit of the Games. The visuals are designed to emphasize the fluidity and power of motion, aligning with the slogan "Dreams in Motion." This project is a celebration of athletic achievement and the dream of pushing boundaries on the world’s greatest stage.
This series is a component of a broader marketing vision for the LA 2028 Olympics, which includes cohesive branding across various platforms. The project incorporates elements such as logo design, event collateral, and digital marketing strategies to create a unified brand identity for the Games.
Pop Culture Planet Social Strategy
Discover innovative social media marketing strategies designed for Pop Culture Planet, highlighting detailed audience analysis and engagement techniques. Uncover insights into the interests and behaviors of pop culture enthusiasts, enabling targeted campaigns and effective content creation for maximum reach and impact.
Off-White Brand Analysis
The Off-White Brand Analysis project is a comprehensive study of the popular fashion brand Off-White, including its marketing strategies, target audience, and industry positioning. This project aims to provide valuable insights for businesses and marketers looking to understand the success and impact of the Off-White brand in the fashion industry.
Culxtured – Redefining Perspectives on Para Sports
Culxtured is a groundbreaking media collective founded by four Paralympians, with a mission to transform the way the world views para sports and disabilities. The collective seeks to challenge societal perceptions, break down barriers, and foster inclusivity. Through powerful storytelling and innovative content, Culxtured educates audiences on the achievements of para athletes and strives to eliminate the "UN" from uncultured, creating a more accepting and informed society.
Manayunk 'Out & About' Festival
Explore captivating design and marketing materials created for Manayunk's 'Out & About' festival, including posters, postcards, and collateral. These assets showcase a keen understanding of event branding and visual communication, tailored to engage and attract the local community. See how thoughtful design elements bring the festival's vibrant spirit to life, driving awareness and participation.
Olympic Athletes in Motion
This visual concept was developed as a personal passion project to express enthusiasm for the Olympic Games and creative capabilities beyond digital marketing. The design integrates athletes in motion—running, jumping, and engaging in various sports—within the iconic Olympic rings.
