LA 2028 Olympics
Brand Identity & Vision
The LA28 Brand Identity project is an initiative to develop a unique visual identity for the upcoming Olympic Games in Los Angeles. Focusing on themes of inclusivity and sustainability, the design incorporates a color palette inspired by the ocean and sand, complemented by modern, smooth lines. This project aims to capture the vibrant spirit of the city while engaging and inspiring athletes and spectators alike.
The LA28 logo features flowing wave motifs that symbolize the dynamic spirit of the Olympic Games and the natural beauty of California. With smooth lines and a color palette inspired by ocean blues, the logo captures a sense of movement and energy.
The design for LA28 skillfully merges ocean and sand identities, creating a cohesive narrative that embodies the spirit of California. Vibrant colors inspired by the ocean evoke movement and vitality, while warm hues associated with sand foster connections to community and relaxation. Together, these elements capture the essence of Los Angeles, celebrating its coastal culture and the excitement of the Olympic Games.
This project emphasizes cohesive branding across platforms, focusing on the "Look of the Games," the overall feel, and design cohesiveness. By integrating various design elements and visual aesthetics, the project aims to create a unified and recognizable brand identity that resonates consistently across all mediums.
Official Games Poster
Official Pictograms
The Glacial Indifference typeface has been selected for the LA28 branding due to its modern and clean aesthetic, which embodies the spirit of innovation and inclusivity at the heart of the Olympic Games. Its geometric forms and balanced proportions provide a sense of clarity and professionalism, making it highly legible across various applications, from signage to digital media.
Disclaimer: This project is an independent work and is not affiliated with LA28, the United States Olympic and Paralympic Committee (USOPC), or the International Olympic Committee (IOC). This is a mock project.