Social Media Content
Culxtured is a media collective founded by four Paralympians with a bold vision to redefine how the world views para sports and disabilities. Rooted in the passion and lived experiences of its founders, the collective strives to revolutionize societal narratives, challenging outdated perceptions and fostering inclusivity. Culxtured’s mission is not just about celebrating athletic achievements but also about educating and inspiring change, aiming to "eliminate the 'UN' from uncultured" and create a world where disabilities are embraced and understood in a new light.
As a Digital Marketing Intern at Culxtured, I played a key role in advancing this mission by managing and updating the website to ensure a seamless user experience, creating and scheduling impactful social media content, and assisting in copywriting that aligned with the brand’s powerful voice. I collaborated on content strategy development, leveraging innovative approaches to drive engagement and amplify the brand’s message. Through my contributions, I worked to shift perceptions around para athletes and highlight their extraordinary stories.